ALEJANDRA FUREST                                                                                                                                                                      PORTFOLIO














ALEJANDRA FUREST

INDUSTRIAL DESIGN at
ELISAVA UNIVERSITY OF DESIGN
AND ENGINEERING OF BARCELONA













      ABOUT ME

Confident that my experience in Retail space design, product development, and innovation, coupled with my passion for delivering exceptional customer experiences, align perfectly with the values your company is seeking. With a strong foundation in Relationship Building and team building, I bring a blewnd of academic excellence and professional expertise to the table. Attention to detail and problem-solving are not merely skills but fundamental components of my approach to every task. I am enthusiastic about leveraging my diverse skill set to make meaningful contributions to the continuous success and growth of the company.






AFTER TASTE

Combining sustainable clothing
and gastronomy in one space to encourage
people being closer to nature and making better choices.










The project assignment is about the adaptation of the existing space "Si vas Descalzo" to the Patagonia brand, from the redesign of the same space and reflecting the main values of the brand, taking them to the extreme by proposing new solutions and concepts when it comes to know what Patagonia and its product really is. 

First of all, we will project the brand in 2 spaces, a Showroon in the upper part of the store and a modern and sustainable restaurant in the lower floor, where the user will be able to taste the food products provided by Patagonia, and then be able to buy the product in the store, in the upper part of the store.



PATAGONIA




Combining a coworking space and a restaurant together can offer a unique experience to customers by combining a collaborative workspace with food and beverage options in one place. This way our clients can interact and connect with other professionals in a relaxed and social environment while enjoying a meal or drink together


PATAGONIA



AFTER TASTE

Combining sustainable clothing
and gastronomy in one space to encourage
people being closer to nature and making better choices.


I wanted to create a display system that serves as a fundamental tool to present and display products, thus attracting customers. A well-designed display system can enhance the customer's shopping experience, facilitate store navigation and help customers find what they are looking for customers find what they are looking for. It can also help retailers highlight the most profitable products and promote seasonal or fast-moving products.


PATAGONIA x LV 
DOTY

 
 
  
 


In collaboration with Kendu, we aim to develop a module with unprecedented flexibility, enabling agile and efficient space reconfiguration according to the changing demands of the client or commercial environment. Our main challenge is to design a space that can transform without resorting to costly and disruptive demolition and reconstruction processes.

To achieve this, we will implement a floor grid with embedded guides and mobility axes in the modules. This will allow for 07 various movements and changes, providing a clear and systematic guide for the adaptation and reorganization of the space.


 




    

Our main objective is to create a module that is not only versatile and dynamic,but also allows flexible adaptation to the specific needs of each client. We face the challenge of conceiving a space that can be transformed without the need to resort to costly and disruptive demolition and construction processes every time a change in the interior distribution is required. Instead, we aim to design modular models that offer unprecedented flexibility, allowing for agile and efficient reconfiguration of space according to the changing needs of the client or business environment.This innovative approach will be supported by a floor grid with recessed guides and mobility axes integrated into the modules, which will outline the differentpossible movements and changes within the space, providing a clear and systematic guide for the adaptation and reorganization of the environment.



This modular system will not only offer a practical and functional solution, butwill also represent a significant advance in terms of sustainability and efficiencyin commercial interior design.
Finally, our project seeks to establish a new standard in the design of commercialspaces, where versatility, adaptability and technology come together to offer a unique and exceptional experience for each user. We are excited to embark on this exciting adventure and look forward to realizing this innovative vision into a tangible product that positively impacts the way we interact with commercial spaces.




   


Technical Planes








Module efficiency is comprised of efficient module installation and modification, minimizing downtime and maximizing commercial space productivity. Designed to maintain high quality and visual cohesion, ensuring that the brand image remains intact during space transformations.Doty, a modular interior design module, is specially designed to meet the needs of leading companies in the cosmetics and perfumery industry.The ability to transform spaces quickly and economically, without sacrificing aesthetics or functionality, will allow these companies to remain competitive and continually resonate with their consumers. This innovative approach not only optimizes operational efficiency, but also reinforces the commitment to sustainability and advanced design.




   3D





    3D






Our research reveals an urgent need for innovation in Duty Free display systems at airports, especially in the areas of cosmetics, perfumery and beauty. The airport retail industry faces a significant challenge: the lack of dynamism and adaptation to new trends has created static and unattractive shopping experiences for modern consumers. This stands in stark contrast to the growing demand for interactive, personalized and technologically advanced shopping experiences.

Our proposal is to develop versatile and dynamic exhibition modules that move on guides embedded in the floor, allowing a quick and efficient reconfiguration of the space. This modular system not only offers a flexible and adaptable solution to changes in demand and the introduction of new products, but also incorporates emerging technologies to improve the user experience. Tools like S CONNECT, the Energy Bar and the Foundation Stick personalize and enhance the shopping experience, adding significant value that aligns with today’s consumer expectations.
The integration of these technologies and the modularity of the design also respond to the growing importance of sustainability and efficiency in commercial spaces. By allowing agile reconfiguration without the need for costly and disruptive processes, these modules represent an economical and environmentally friendly solution.

In a beauty and personal care market that is projected to be constantly growing and increasingly competitive, the ability to offer memorable and personalized shopping experiences is crucial. The focus on consumer experience, supported by artificial intelligence, data analytics and augmented reality, allows brands to not only meet current consumer needs, but also anticipate future trends.
In conclusion, the creation of versatile and dynamic exhibition modules, which move through guides, is an innovative and necessary idea. This proposal modernizes the display systems in airport Duty Free stores and elevates the consumer experience to a higher level, integrating advanced technology and adaptability into the design of commercial interiors. This strategy, focused on customization and flexibility, positions brands to thrive in a highly competitive and constantly evolving market environment.



 ALEFUREST2002@ICLOUD.COM

ALEJANDRA FUREST

 +34 625 79 81 75